B2B ecommerce.
Your sales process, digitally tailored
At Loyal, we help businesses digitize sales without compromising the processes that work. With Medusa, we build exactly the B2B logic your sales process deserves.

You are much more than a standard platform
Standardshops crack when reality states customer-specific prices, contracts, approvals, credit/terms and repeat orders. With Medusa + Loyal, you get a sales engine that matches complex B2B flows without ending up in tech-stack chaos.
Fact 1
B2B customers are buying big digitally: 39% are willing to place orders of DKK 3+ million via self-service or remote sales — this requires flexible, customised flows, not locked standard solutions.
Fact 2
Shopify's TCO grows with scale: You pay additional transaction fees if you don't use Shopify Payments, and ongoing app licenses/add-ons can make operations significantly more expensive over time.
Fact 3
Adobe Commerce (Magento) has enterprise license costs: From about DKK +150,000/year and up to 800,000/year—on top of development and operations—making license-free, open-source foundations like Medusa attractive on fixed costs.
The most flexible e-commerce platform, designed for B2B
Medusa provides a modular core where price, basket, order and channels can be expanded as needed.
Modular platform
With a foundation of modules that support 80% of all sales processes, we can get started quickly. To the remaining 20%, we can easily progress forward. And you own the solution!

Self-service quote generation
The customer configures (variants/bundles) themselves, sees his contract price, sends for internal approval and converts to order in one click. Sales can adjust, unlock discount and save versions.

Synchronized to your ERP in real time
Order out, stock and price home—automatically. No double entry, clear traceability and queue/fallback if the ERP is down so that operations do not stall.

Reordering & replenishment
Customers see their fixed items, consumption rate and next needs; one click for repeat order or scheduled deliveries. It lifts retention and makes sales predictable.

USP 1
Medusa is open and yours: Open source, headless and modular. You own code, data, and release-tempo--not the other way around.
USP 2
Built for complex flows: Domain modules for price, catalog, basket, order and channels make B2B logic (customer pricing, approver-flows, quick-order) realistic to build and maintain. Quick!
USP 3
Loyal removes friction: we start in the sales process and automate all the manual.
Official Medusa Partner
We share the mission that tech should support business—not the other way around. That's why we're building on Medusa.

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Loyal
At Loyal, with the help of tech, we help companies become people again. Read about our mission and core narrative below.
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