Sports Commerce.
One fan — one platform.
At Loyal, we help sports clubs bring all systems together.
Ticket, merch, F&B, loyalty and sponsorships in one trading engine.
Less friction, more value for you and your fans — in a setup you own.
You are much more than a ticket provider
The vast majority of sports clubs have tons of systems that don't talk to each other. Standard solutions cannot keep up with the reality of a sports club.
With Medusa + Loyal you get a flexible core that ties together webshop, tickets, booths and VIP so fans buy more — before, during and after a match — without ending up in a tech-stack nightmare.
Fact 1
One backend for merch, tickets, subscriptions and loyalty means fewer system hops, fewer bugs — and one truth about your fans across channels.
Fact 2
Open source + headless = ownership.
You can integrate your existing ticketing system/PSP/POS, switch frontend freely and avoid vendor lock-in.
Fase 3
Modular adoption: Start small (e.g., “one basket” and pre-order) and expand in stages.
Nothing big-bang.
Low risk.
High power.
The most flexible commerce engine for sports
When matchday, webshop and loyalty live separately, you lose both data and revenue.
Medusa gives you an open, modular trading engine where flows can be tailored to your reality — without platform locks and without inventing everything from scratch.
Modular platform
With a foundation that covers ~ 80% of sports commerce, we get started quickly.
We build the last 20% on top — and you own the solution.
One basket: ticket + merch + F&B
Fans can put everything in the same checkout (ticket/annual pass, jersey, voucher, beer & sausage). Less friction, higher attach-rate -- and fewer queues on match day.
Pre-order & pickup (Matchday ready)
Order before match start, select pickup slot, scan & retrieve. Stalls are relieved at peak, better experience in the stands and clearer forecast for the kitchen.
Sponsor & VIP as simple as ABC
Quotes, usage, hospitality and reports all in one place.
See who shows up, release/sell unused seats, and document exposure without the Excel circus.
USP 1
Open source and headless: You own platform, data, channels and tempo—safe, flexible and scalable.
USP 2
Build for reality: matchday, webshop and loyalty on one core.
USP 3
Loyal removes friction: less queuing, more turnover, fewer operational surprises.
Official Medusa Partner
We are good friends with Medusa -- for a reason. We share a mission that tech should support the way you work, not force you to adapt to a platform. The partnership lay right to the right leg.
1. Sign up
2. Quick call
3. Chemistry meeting
Loyal
We use tech to give you time — so you can be human again. Read about our mission and core narrative.
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